June 2009

Below you will find the internal sales tactic sheet for Lehman Brothers traders salespeople. The brokers would use these sheets when talking to a customer or prospect, and use the canned responses to try and persuade them to do more business with the firm.

Take a gander, and think about whether or not your are swayed by the emotions they try to evoke… The takeaway is that brokers are first and foremost salespeople.


From the 5 Minute Forecast:

Sign of the times: Name the best-selling car in the United States. Nope, not the Toyota Camry, although that?s a good guess. No, in these recessionary times the crown goes to…


No bailout money was used in the production of this automobile.

Yes, it?s the Little Tikes Cozy Coupe, a venerable model introduced in 1979 ? earning itself a permanent spot recently at the Crawford Auto-Aviation Museum in Cleveland.

With an MSRP of around $60, the pedal-powered single-seater sold more than 457,000 units last year ? more than any model of the gasoline-powered variety. It?s American-made in Hudson, Ohio, and free of the taint of bailout money or White House-engineered bankruptcy proceedings that hosed secured creditors.